Danup x-periment
La marca Danone ha comenzado una campaña multicanal para dar a conocer un nuevo sabor de su yoghourt bebible Danup.La gracia del lanzamiento es que no te dicen cuál es el sabor del producto y te emplazan a experimentarlo, a intentar adivinar el sabor (combinación de tres frutas) entre las opciones ofrecidas en la página web y todo esto incentivado por un viaje de aventura con 6 colegas ... ummm ... este tipo de concepto en lanzamientos me suena ... ¿Aquarius? ¿Doritos? ... en fin, aunque tenga ciertas similitudes con otras campañas no deja de tener el puntito interesante de crear la incertidumbre en el consumidor que hace que el producto sea consumido sólo por la necesidad de satisfacer la curiosidad creada. Por no hablar de los registros conseguidos con la promoción que crean conocimiento de cliente para futuras acciones.
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